Marketing

Keeping You Safe

Social media has changed the way we view the world, especially businesses. It can also help us unwind after a long day, but social media isn’t always a safe place.  Cyber scammers and identity thieves are on social media. It’s extremely important to take precautions before stepping into the digital world. A big part of what we do in Social Media Marketing is to help keep you safe. Here are some 3 ways to steer clear of scammers and keep your company safe on social media.

  • Privacy Settings

You lock the doors to your house to keep out intruders, why not do the same for your social media. Check your business account settings to make sure your telephone number and email address are hidden from the public sight. Default settings aren’t always safe as they give strangers more knowledge about you and your business than you’d like. It might be time to dig a little deeper into each platform’s settings. New privacy settings are updated from time to time. If you’re not frequently checking, you may be missing the chance to lock down your digital security.

  • Knowledge is Power

With all the new technology, social media allows you to share your life with the people you care about… along with everyone else. Be sure to not post about travel plans when you are away from your business. It is easy to share information about where you live without typing anything. Your images and posts can be tagged with your location if you haven’t changed your privacy setting. Try to share as little as possible with the digital world. They don’t need to know personal addresses, phone numbers, or even your goldfish’s name.

  • Always Think Twice

Scammers love to impersonate, especially your closest friends. Be sure to avoid those duplicate friend requests. If it’s a friend you know, reach out to them, make them aware their social identity is being used, and then report the imposter. Be careful when adding new friends as well. Take some time to review their friend list to see if this is someone you might know. If someone sends you a message be hesitant to respond back. Take caution with each message and post, especially if it has links and doesn’t sound like something your friend would post.

By taking these steps to stay alert and adopting a few of these smart practices, you’ll be able to share your story with the world with a little more ease. One of the many services we provide is Social Media Marketing, which includes helping keep you safe from potential scammers.

At Richardson Professional Solutions (RPS), we help you make more time in your business by providing back-office solutions such as bookkeeping, marketing, or project management. This, in turn, provides small business owners the flexibility to do the things that matter most to them like building their business, continuing their education, traveling, or spending time with family.

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Email Marketing and How RPS Can Help

At Richardson Professional Solutions (RPS), we help you make more time in your business by providing back-office solutions such as bookkeeping, marketing, or project management. This, in turn, provides small business owners the flexibility to do the things that matter most to you like building your business, continuing their education, traveling, or spending time with family. One of the many services we provide is Marketing Management. At RPS we can handle your social media marketing, content creation, content management, brand management, and/or email marketing.

I know what you might be thinking… Why do I need email marketing? Is it really going to affect my business? I am here to tell you, YES! Email marketing can make or break the growth of your business development. According to Digital Agency Network, “There are four billion daily email users and 99% of those users check their inbox every morning.” That is potentially a large untapped audience for your business to gain additional visibility.

The purpose of your newsletter is to inform your subscribers. This isn’t a sales pitch opportunity, although your newsletter could lead to new customers. You want to use this platform of marketing to keep your customers up to date with the latest news, tips & tricks in your industry, and updates on your products or services.

When you create interest in your readers and add value to their lives, your business starts to gain value. An article from Campaign Monitor lists these stats to give a sense of how popular and effective email marketing and newsletters have become:

  • For every dollar you spend on email marketing, you’ll get a $36 return on average – more than any other channel. (Litmus) That is a 3500% ROI!
  • 31% of business-to-business (B2B) marketers say that sending email newsletters is the best way to nurture leads. (Content Marketing Institute)
  • 49% of consumers are happy to receive promotional emails from the brands they love on a weekly basis. (Statista) People do business with others they like, know, and trust!

Understanding how effective email marketing is to your business will indeed help your business grow. But what if you don’t have the time or money to hire a full-time marketing guru? That is where RPS can help! We have three different types of pricing: we have retainer pricing, which is best for clients who have consistent work on a regular basis; project pricing, a flat price option based on time and materials needed to complete the project; or an hourly rate, which is a better option for clients that only need occasional help or have a small project. Not sure which one to choose? Let’s talk about your needs and decide what may fit!

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